Why we publish our prices

Every “request a quote” button hides the same little play: get the prospect on a call, size them up, and name a number shaped by the conversation. It's normal. It's also a tax on both sides — an evening of phone tag to learn what a paragraph could have said. We publish ours instead: the whole list, in writing, before you ever get in touch. Here's what that buys.

A filter

A published price answers the qualifying question before the first email. People for whom the number doesn't work quietly move on — no discovery call, no proposal written into the void, no “circling back.” The inquiries that do arrive start from “when can you start,” not “what would something like this run.” Fewer conversations, better ones.

A promise

A number on a website is a commitment made in public. It can't stretch to fit what the client seemed able to pay, and it can't be quietly discounted for whoever haggles hardest. Everyone gets the same deal — which is the version of “fair” that people actually trust. The price is the price.

A discipline

Here's the unadvertised benefit: fixed prices force operational honesty inward. If the number can't move, the scope has to be defined — so we define it: what's included, how many revision rounds, what happens after launch. Vague scope is where fixed-price businesses die; publishing the number is what forces the scope to be sharp. The price list ends up functioning as a product spec.

It works in the trades, too

This isn't just a studio philosophy. When we built Copperbell, our heritage plumber, we gave it a ledger-style price book on the home page — drain cleared, from $149— because the same logic holds on a service truck: the shop that names a number before the visit is the shop that gets the second call. If you're a trades business and your competitors all say “call for pricing,” the first one to publish a real number owns the market's trust.

Ours are on the front page. They were the first thing we designed.