Notes
Short, honest writing on the work.
What we've learned building brands, print, and websites for trades businesses — written plainly, no gate, no newsletter popup.
01What a trades website actually needs in 2026 — and what it can skipThree questions, answered fast, on a phone, in a way machines can read. Everything else is decoration.02Your trucks are the billboard. Brand for the vehicle first.The most-seen thing your business owns is doing forty miles an hour. Design for that, and the rest of the identity falls into place.03Why we publish our pricesThe quote-request dance wastes everyone's evening. A price in writing is a filter, a promise, and a discipline — in that order.