FINEMARKSTUDIO

Proof of work

Six companies, taken all the way.

Every build below is a complete rollout — mark, palette, type, a working website, fleet livery, and a card set — produced exactly the way a client engagement runs, because that is how they were produced.

Kestrel Air & Heat website, home page
01HVAC · Tampa Bay

Kestrel Air & Heat

The loud one. Bright, urgent, conversion-first — a split-field mark, heat-and-cool color logic, a membership plan, and a booked-by-dinner promise the whole design keeps.

  • Identity — mark · palette · type
  • Website — built for AI-era search
  • Fleet — van livery, print-ready
  • Print — card set, front & back
Visit the build
Copperbell Plumbing & Drain website, home page
02Plumbing · repair, drain & repipe

Copperbell Plumbing & Drain

The trust one. Deep navy and aged copper, serif everything, a ledger-style price book with dotted leaders, and a guarantee engraved on a brass plate.

  • Identity — mark · palette · type
  • Website — built for AI-era search
  • Fleet — van livery, print-ready
  • Print — card set, front & back
Visit the build
Gridwell Electric website, home page
03Electrical · panels, EV, generators

Gridwell Electric

The precise one. Paper-white graph-field, circuit-trace rules, spec tags on everything, and a documentation packet as the signature trust move.

  • Identity — mark · palette · type
  • Website — built for AI-era search
  • Fleet — van livery, print-ready
  • Print — card set, front & back
Visit the build
Anvil Roofing & Sheet Metal website, home page
04Roofing · tear-off, repair & sheet metal

Anvil Roofing & Sheet Metal

The stamped one. Asphalt and oxide red, condensed uppercase, not a rounded corner on the page — and a cutaway section drawn through the whole roof assembly, because the most expensive thing on your house is the part you never see.

  • Identity — mark · palette · type
  • Website — built for AI-era search
  • Fleet — van livery, print-ready
  • Print — card set, front & back
Visit the build
Saltbox Home Cleaning website, home page
05Cleaning · recurring & deep

Saltbox Home Cleaning

The light one, deliberately — warm white, seafoam and clay against five darker siblings. It publishes what no cleaner publishes: all 77 lines of the room-by-room list, standard against deep, laid out to print.

  • Identity — mark · palette · type
  • Website — built for AI-era search
  • Fleet — van livery, print-ready
  • Print — card set, front & back
Visit the build
Thistle & Stone Landscape website, home page
06Lawn & landscape · soft and hard

Thistle & Stone Landscape

The seasonal one. Forest, moss, limestone and a heavy slab serif, built around a twelve-month Florida property calendar and a surveyor's plan showing both crews working one lot.

  • Identity — mark · palette · type
  • Website — built for AI-era search
  • Fleet — van livery, print-ready
  • Print — card set, front & back
Visit the build

Your turn

The next three rollouts happen on real businesses — the founding slots: 25% off setup, as our first showcase builds. This treatment, your name on the van.

See pricing